Marketing and Brand Coordinator
We are seeking a dynamic Marketing and Brand Coordinator to join our fast-paced startup. The ideal candidate will be passionate about crafting compelling brand narratives, skilled in content creation, adept at organizing events, and supportive of our sales team in nurturing the pipeline funnel. The role is crucial in driving our brand’s visibility and positioning us as leaders in the market. There will be some required travel. The Marketing and Brand Coordinator will report directly to the COO and work closely with the CEO and Account Executives. This is a fantastic opportunity to engage in a positive and creative work environment that offers excellent benefits and flexible schedules.
About AireXpert
AireXpert is tech startup in Buffalo, NY that is here to transform the way aircraft maintenance operations occur within an airline. Built exclusively for aircraft operators, our one-of-a-kind digital platform, combines project management and communications technology that connects all maintenance stakeholders and amplifies performance like never before. AireXpert is here to enhance ethical standards to the industry while providing outstanding customer service.
Our crew has gained significant traction with airline brands that you rely on to fly and we’re always giving them tools to transform how they operate. We now have a loyal customer base with high-growth opportunities ahead of us and want you to join our journey!
Key Responsibilities Include
- Brand Development:
- Develop and execute strategies to enhance brand recognition
and value. - Collaborate with cross-functional teams to ensure brand
consistency in all communication channels. - Analyze market trends and competitor strategies to position our
brand effectively.
- Develop and execute strategies to enhance brand recognition
- Content Creation:
- Produce engaging content that resonates with our target
audience, including blog posts, social media updates,
newsletters, and other marketing materials. - Coordinate with design resources to develop creative visuals that
align with our content strategy. - Measure and report on the impact of content marketing
activities.
- Produce engaging content that resonates with our target
- Storytelling:
- Craft compelling stories that highlight our brand’s mission,
vision, and unique value propositions. - Utilize storytelling to enhance the emotional connection with our
audience and strengthen brand loyalty. - Employ various storytelling mediums and formats to reach a
broad audience.
- Craft compelling stories that highlight our brand’s mission,
- Event Planning & Coordination:
- Plan and execute corporate events, from concept to completion,
to promote our brand and products. - Manage all event logistics, including venue selection, attendee
management, and attendee registration. - Work closely with sales and operation teams to ensure events
are targeted and aligned with strategic objectives. - Support with coordinating and managing the travel logistics and
scheduling of our sales and customer success teams to ensure
seamless face-to-face engagements with customers, prospects,
and for on-site sales and implementation initiatives.
- Plan and execute corporate events, from concept to completion,
- Sales Pipeline Support:
- Assist the sales team with marketing materials and campaigns
that contribute to pipeline development. - Monitor and analyze sales pipeline trends to adjust marketing
strategies accordingly.
- Assist the sales team with marketing materials and campaigns
Qualifications & Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a
related field - 1-3 years of experience in marketing, brand development, or event
planning - Strong written and verbal communication skills, with a talent for
storytelling and creating persuasive narratives - Experience with content creation and management, as well as
proficiency in content marketing metrics - Proven track record of planning and executing successful events
- Ability to work collaboratively with sales and product teams and
understand the sales process - Creative thinker with strong problem-solving skills and attention to
detail - Proficient in using marketing and sales software, CRM tools, and
analytics platforms including but not limited to Canva, InDesign, and
Hubspot
Additional Benefits:
- A vibrant and inclusive company culture
- Opportunities for professional growth and development
- Flexibility and hybrid work environment
- Comprehensive benefits packageAt Full Time, compensation will be commensurate with experience and qualifications and will include a competitive salary and benefits outlined below.
- Stock Options
- Unlimited PTO
- StartupNY status
- Health/dental insurance coverage
- 401k plan with company match
- Paid Parking at Downtown Buffalo Office Location
Apply Now
Benefits at a glance
At AireXpert, we’re committed to the wellbeing and success of our team. We are proud to offer benefits that help you to feel and do your best.
Time off to rest and recharge
At our company, we prioritize giving employees ample time to rest and recharge because we understand that well-rested individuals are more productive, creative, and engaged in their work. This approach not only enhances the quality of their output but also fosters a positive work environment, contributing to overall job satisfaction and employee well-being. Life is about more than work.
ESOP - Employee share ownership
At AireXpert, we embrace the Employee Stock Ownership Plan (ESOP) as it fosters a culture of ownership and commitment among employees, encouraging them to contribute more meaningfully to the company's success. By having a stake in the business, employees are more likely to be invested in its growth and performance, aligning their personal goals with the long-term objectives of the company.
Healthcare coverage
Providing healthcare coverage to employees demonstrates a company's commitment to their well-being and job satisfaction, fostering a supportive and productive work environment. We've found that it helps to attract top talent, enhance employee retention, and reduce absenteeism due to health-related issues.
401K with company match
AireXpert makes a meaningful contribution to our employees' futures by offering a robust 401(k) plan. This not only demonstrates our investment in their long-term financial security and well-being but also enhances employee satisfaction and loyalty, as they know we are equally invested in their success beyond the workplace.